‘Clarity is simplicity of perception.’
About Yellowfields
Yellowfields is the trading name of Jason Clark, a highly experienced cartographer and graphic designer. I have wide-ranging experience covers concept development, design and production, and also extends to visual audits, feasibility studies, proposition development, application development, website design and development, technology assessment, multi-channel publishing and workflow consultancy.
I specialise in servicing the needs of professionals working within the rural and built environments such as transport planners, urban designers, architects, master planners, town planners, et al. These professionals need clear, simple and visually engaging graphic communications for their audiences — to both inform and persuade.
I can meet all your needs, whether you need a transport network diagram, bus route map, freight map, development brief, supporting planning statement, proposal document, tender document, planning application supporting material, masterplan graphic, newsletter, website, consultation material, infographic, location map... in fact anything from charts and diagrams through to full-colour complex documents.
Core offer
Cartography
I can develop a wide-range of mapping for both static (print) and digital applications—based on real world data or purely conceptual. Our experience includes directional maps, thematic mapping, transport network mapping, street maps, local development plans and masterplans.
Graphic Design
I have experience in producing the full gamut of graphic design, from business cards and stationery, through to 350-page full colour technical documents. Wherever there is a need to communicate visually, there is an opportunity to enhance communications through graphic design.
Wayfinding & Signing
If you feel that there could be scope to undertake a wayfinding audit, information strategy or signing implementation, then get in touch. I can help you in the auditing of existing signing provision as well as the design and production of new signing.
Live projects
HGV routes and restrictions for the Chessington Industrial Estate.
The design and production of a freight map for the city of Preston.
Review of identity, brand extension options and creation of identity guidelines for Blue Chip Vacations.
Dynamic, Flash-based mapping for a new website portal.
Completed projects
Wheathampstead online photo archive.
Website for architect, lecturer and conceptual artist, Mathew Emmett.