Yellowfields is the trading name of Jason Clark MA FBCartS FRGS, a cartographer (map maker) and graphic designer with 30 years (ouch!) of experience. This has covered feasibility studies, concept development, design, production and project management — applied most extensively within the fields of transportation (transport information systems), town planning, urban design, architecture and wayfinding. Even after this amount of time, Jason still has immense enthusiasm for solving problems and creating informed and appropriate solutions!
“Mapping is an increasingly vital activity, one that undergirds diverse disciplines and transcends the supposed physical/digital divide.”
Janet Abrams & Peter Hall, Eds. Else/Where: Mapping New Cartographies of Networks and Territories
He has particular knowledge of cartographic design, graphic design and information design, as well as the fields of illustration, 2D and 3D visualisation. Jason’s training, education and experience are firmly grounded within both the disciplines of cartography and graphic design. This has enabled a much wider and deeper understanding of both disciplines—their history, theory and techniques. This also forms the basis of his personal research.
For over 13 years Jason has worked as a freelance cartographer and graphic designer, gaining further understanding of wayfinding, from strategy through to detailed signage design. Working with class-leading companies such as City ID, he has gained experience across the numerous processes and factors that impact upon this field, such as urban analysis, movement planning, information architecture and planning, user-centred design, 2D and 3D visualisation, map design, pictogram design, typeface selection, production artwork, design guidelines and much more.
Prior to this he spent over 10 years working in London, firstly as a Graphic Designer and Cartographer at Nathaniel Lichfield & Partners, now Lichfields (national town planning, design and economics consultants), then latterly, as a Principal Consultant in Visual Communications at Steer Davies Gleave, now Steer (international transport, infrastructure and economics consultancy). Jason’s early career was spent in local authorities running graphic design and cartography functions. He implemented a digital workflow solution between a geographical information system (GIS) and desktop publishing (DTP) system in the mid-90s that saw the the UK’s first Local Plan produced that was derived from large-scale Ordnance Survey (OS MasterMap) data—vector, not raster as was the norm.
Today, he has refocused on cartography (map design and production), including illustration and information design. This includes all kinds of special purpose and thematic mapping such as concept (abstract) mapping, line diagrams, location plans, grounds/estate maps. visitor maps, gaming maps, recreational maps, transport network plans and other topographic maps. Though based in south Devon, Jason has worked on projects throughout the UK and much further afield, including Italy, Russia, United Arab Emirates and the United States. He continues to do so for a wide range of clients across all sectors.
A resumé, Terms & Conditions (T&Cs) of engagement and his Professional Practice note are available on request. Jason is a Fellow of the British Cartographic Society (FBCartS), a Fellow of the Royal Geographic Society (FRGS) and an Affiliate of the Royal Town Planning Institute (RTPI); the original class of a Technical member (TechRTPI) ceased in 2016.
This site represents a mere snapshot of projects Jason has worked on over more recent years. Whether you need an office location plan or an entire city mapped for a pedestrian wayfinding scheme, Jason is happy to chat about your ideas or requirements, so drop him a line.