Yellowfields is the trading name of Jason Clark MA FBCartS FRGS, a cartographer (map maker), graphic and information designer with nearly 30 years of experience. This has covered feasibility studies, concept development, design, production and project management—applied most extensively within the fields of transportation (transport information systems), town planning, urban design, town planning, architecture and wayfinding.
“Mapping is an increasingly vital activity, one that undergirds diverse disciplines and transcends the supposed physical/digital divide.”
Janet Abrams & Peter Hall, Eds. Else/Where: Mapping New Cartographies of Networks and Territories
He has particular knowledge of cartographic design, graphic design and information design, as well as the fields of illustration, 2D and 3D visualisation. Jason’s training, education and experience are firmly grounded within both the disciplines of cartography and graphic design. This has enabled a much wider and deeper understanding of both disciplines—their history, theory and techniques. This also forms the basis of his research.
For the last 10 years Jason has worked as a freelance cartographer and graphic designer, gaining further understanding of wayfinding, from strategy through to detailed signage design. Working with class-leading companies such as City ID, he has gained experience across the numerous processes and factors that impact upon this field, such as urban analysis, movement planning, information architecture and planning, user-centred design, 2D and 3D visualisation, map design, pictogram design, typeface selection, production artwork, design guidelines and much more.
Prior to this he spent over 10 years working in London, firstly as a Graphic Designer and Cartographer at Nathaniel Lichfield & Partners (national town planning, design and economics consultants), then latterly, as a Principal Consultant in Visual Communications at Steer Davies Gleave (international transport consultancy). Jason’s early career was spent in local authorities running graphic design and cartography functions. He implemented a digital workflow solution between a geographical information system (GIS) and desktop publishing (DTP) system, nearly 25 years ago (early 90s), that saw the first Local Plan produced that was based upon large-scale Ordnance Survey vector data (OS MasterMap).
Today, his focus is back on mapping (map design and production), including illustration and information design. This includes all kinds of special purpose and thematic mapping such as concept (abstract) mapping, line diagrams, location plans, grounds/estate maps. visitor maps, gaming maps, recreational maps, transport network plans and other topographic maps. Though based in south Devon, Jason has worked on projects throughout the UK and much further afield, including Italy, Russia, United Arab Emirates and the United States. He continues to do so for a wide range of clients across all sectors.
A resumé, Terms & Conditions (T&Cs) of engagement and his Professional Practice note are available on request. Jason is a Fellow of the British Cartographic Society (FBCartS) and and Fellow of the Royal Geographic Society (FRGS).
This site represents a mere snapshot of projects Jason has worked on over more recent years. Whether you need an office location plan or an entire city mapped for a pedestrian wayfinding scheme, Jason is happy to chat about your ideas or requirements, so drop him a line.