Yellowfields

K2[screen] by German artist Torben Giehler. Similar to the polygonal structure of a digital terrain model, but rendered by hand.

The core disciplines are cartography and information design—jointly referred to as spatial information design. Not a common term, but one that neatly sums up the practice and that has particular relevance in this age. Cartography (mapping) is not just about physical geography, it is the combination of any (spatial) data with narratives and images to (re)present our worlds — real or virtual.

The essence of our work is resolving spatial design problems and proposals in areas such as wayfinding, transportation and movement, urban regeneration and environmental management. Much of it exists at the boundary between communication design and the (built) environment.

Numerous other skills are also employed, including illustration, graphic design, typography, web design, semiotic and ethnographic research, user experience design, image re-touching and manipulation… and more. In fact, a whole mix of both digital and analogue skills are required.

To widen the skill base and experience further, Yellowfields collaborates with other professionals as required.

In a nutshell, the practice is open, responsive, reliable, adaptable and creative. Strong on process, but not hung up on it. Striving for the right (user) solution… what is needed rather than what is ‘wanted’ — an important distinction.

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”

—Paul Rand

View the Yellowfields e-Brochure