2010 Holiday Brochure

Typical spread from brochure.

Typical spread from brochure.

In May 2009, with a portfolio of over 350 properties throughout the South West, Blue Chip Vacations required a compact ‘coffee table’ brochure was required that balanced quality, cost, usability, brand values and differentiated them from the competition.

Fold-out map inside front cover.

Fold-out map inside front cover.

Features included colour-coded sections to reflect the different regions, template-based entry approach, optimised information about each property, icons and symbols for popular amenities/facilities, carefully chosen and optimised images, fold-out map and pricing information.

This 2010 brochure was completed by the end of the summer of 2009.

Printed on FSC-certified uncoated stock in full (process) colour. 220 pages + 8-page cover. 35,000 run.

The portfolio now stands at over 650 properties. A rethink on paper weight and format is underway for the 2011 brochure.

Spread from brochure.


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10—2009

Inform and Persuade

Various extracts from documents supporting development proposals.

Various extracts from documents supporting development proposals.

In town planning, urban design and architecture it is important to present your proposals in the clearest and most communicative form. It is about trying to achieve a balance between being informative and persuasive. More…

Interface Design

Apple’s application interface.

A short but explicit graphic summary extolling the virtues of simplicity in interface design. First posted by Eric Burke back in 2008, but still worth a revisit! More…

Walking Maps

Extract from a walking map for the inholborn Business Improvement District (BID).

Extract from one of two walking maps designed and produced for the inholborn Business Improvement District (BID).

Walking maps can have various uses, but generally, they all promote a healthy lifestyle, discovery, exploration and a sense of place. More…

Signs and Icons

A sign outside a park in Prague.

A sign outside a park in Prague, snapped some years ago. I was reassured to know that no handguns were allowed. I was a bit confused by the one, top-left. Don’t step on grates, perhaps?

Signs and icons are everywhere. They pervade our lives. They existed even before writing began as a means of expression. Figurative and non-figurative images have always been used in pictorial systems of communication. More…

User-centred Design

User-Centred Design

User-Centred Design poster designed by Pascal Raabe.

An A1 poster created by a talented young German designer, Pascal Raabe, who I had the pleasure of working with at City ID earlier in the year. More…

Freight Access Maps

Freight access mapping for the city of Preston.

Freight access mapping for the city of Preston.

A series of maps produced for Transport Travel & Research Ltd (TTR), that provide a range of information for freight drivers. Information includes: desired access routes, access points for key landmarks, drop-off and loading restrictions, and height and weight restrictions. More…