Extract from one of two walking maps designed and produced for the inholborn Business Improvement District (BID).
Walking maps can have various uses, but generally, they all promote a healthy lifestyle, discovery, exploration and a sense of place.
Extract of interactive base mapping created for Better Bankside BID.
The first two examples are from Business Improvement Districts (BIDs). A BID is a partnership between a local authority and the local business community to develop projects and services that will benefit the trading environment within the boundary of a clearly defined commercial area. Essentially, they exist to:
- Produces economic well being and economic growth in area
- Attracts inward investment
- Gives competitive regional advantage
- Produces social well being/improves quality of life
- Develops partnership between private & public sector
- Encourages corporate social responsibility
- Provides sustainable investment for ongoing capital projects/services
- Creates a positive sense of place and enhanced feeling of safety and well-being.
The mapping in both these examples was reflective of brand and re-purposed for both print and online use.
An extract from the wayfinding mapping for the city of Southampton designed and produced by City ID.
Mapping can be created in all manner of styles, as appropriate to the area and the sense of place required. In historic centres, the illustrative 3D style mapping is more common. However, you must be aware of the style you adopt. Sometimes maps can be just a little too twee
and can risk isolating a large proportion of the intended audience.
The mapping designed and produced by City ID (example below) demonstrates a contemporary approach with illustrative landmarks, textured open spaces, informative icons and information tabs.
