About

YELLOWFIELDS is a design studio specialising in the creation of maps and (info)graphics that strive to inform, engage and reveal; mapping environments, experiences and information that is purposeful, clear and accessible. This has covered feasibility studies, concept development, design, production and project management — applied most extensively within the fields of transportation (transport information systems), town planning, urban design, architecture and wayfinding.

“Yellowfields has produced an exceptionally high class bespoke map for us with intricate, accurate detailing. He was a pleasure to work with and patiently guided us through each step with useful information, helpful suggestions and samples. We are absolutely delighted with our final product and would highly recommend Yellowfields.”

—Sally Hickson, game reserve owner

A multi-disciplined practitioner

Yellowfields is led by Jason Clark MA FBCartS FRGS, a visual communications expert with 30 years of experience in cartography, information design and graphic design. He is also experienced and knowledgable in the fields of illustration, 2D and 3D visualisation. Jason’s training, education and experience are firmly grounded within the disciplines of cartography and graphic design. This has resulted in a much wider and deeper understanding of both disciplines—their history, theory and techniques—and of their application. This also forms the basis of his personal research interests.

Whilst Jason’s original training covered scribing and hand-drawing maps, he now employs a wide range of digital tools, including: Adobe Illustrator, Cartographica GIS, QGIS, SketchUp and numerous other specialist utilities. He is also gaining widening understanding and knowledge of tools and frameworks aimed at online and app-based solutions, including Mapbox, Kartograph, D3.js, JavaScript, R and Python.

Extensive experience

Jason has worked as an independent cartographer and graphic designer for the last 15 years. He has gained understanding of wayfinding, from strategy through to detailed signage design over this period, working with class-leading companies such as City ID. He has gained experience across the numerous processes and factors that impact upon this field, such as urban analysis, movement planning, information architecture and planning, user-centred design, 2D and 3D visualisation, map design, pictogram design, typeface selection, production artwork and design guidelines.

Prior to this he spent over 10 years working in London, firstly as a Graphic Designer and Cartographer at Nathaniel Lichfield & Partners, now Lichfields (national town planning, design and economics consultants), then latterly, as a Principal Consultant in Visual Communications at Steer Davies Gleave, now Steer (international transport, infrastructure and economics consultancy). Jason’s early career was spent in local authorities running graphic design and cartography functions. He implemented a digital workflow solution between a geographical information system (GIS) and desktop publishing (DTP) system in the mid-90s that saw the the UK’s first Local Plan produced that was derived from large-scale Ordnance Survey (OS MasterMap) data—vector, not raster as was the norm.

“Yellowfields went beyond our expectations to ensure that the project was delivered to our requirements. We were kept fully informed throughout the design process. Jason completed the project on time and to budget. We highly recommend Yellowfields’ design services.”

—Richard Lawrence, Derby City Council

Collaborative practice

The practice is fundamentally collaborative, whether with the client directly, and/or with partners across other disciplines—working with you, not for you. Process is fundamental; not pre-determined solutions. The end result will emerge naturally if the methodology is correct.

Today, Yellowfields is focused on cartography (map design and production), including illustration and information design. This includes all kinds of special purpose and thematic mapping such as concept (abstract) mapping, line diagrams, location plans, grounds/estate maps. visitor maps, gaming maps, recreational maps, transport network plans and other topographic maps. Though based in south Devon, Jason has worked on projects throughout the UK and much further afield, including Italy, Russia, United Arab Emirates and the United States. He continues to do so for a wide range of clients across all sectors.

Memberships

Jason is a Fellow of the British Cartographic Society (FBCartS), a Fellow of the Royal Geographic Society (FRGS) and an Affiliate of the Royal Town Planning Institute (RTPI); the original class of a Technical member (TechRTPI) ceased in 2016.

This site represents a mere snapshot of projects over more recent years. Whether you need an office location plan or an entire city mapped for a pedestrian wayfinding scheme, Jason is happy to chat about your ideas or requirements, so drop him a line. A resumé, Terms & Conditions (T&Cs) of engagement and his Professional Practice note are available on request.

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Rail and Bus Connectivity

Map showing rail/bus connectivity in the West of England (extracted as spread from distributed document)

Greengauge 21 champion high-speed rail on a day-today basis, but they also look to reveal other opportunities to improve public transport provision. [ more… ]

Infrastructure Wayfinding

Yellowfields was approached by PlantQuest, providing data-driven location solutions for asset intensive facilities, to develop an imaginary infrastructure plan to test and develop a mobile-based location services app [ more… ]

Hotel Visitor Map

Wangjing visitor map concept

The above shows the design development work for a ‘visitor map’ for a Hyatt Regency hotel in Beijing, China. [ more… ]

Town Planning Graphics

Example document spread from a planning site promotion document

Starting with the first ever project, Yellowfields has provided supporting services to chartered town and country planning organisations. This has included everything from maps for planning applications through to Design and Access Statement documents. [ more… ]

Beyond HS2

Chord diagram to demonstrate rail connectivity between UK cities

Commissioned by Greengauge 21, high-speed rail ‘champions’, Yellowfields created a mix of maps and infographics for a 200-page technical report which offers a comprehensive view of what Britain’s railway should look like by the middle of the century. [ more… ]

Game Reserve

Extract from a map created for a South African game reserve

A land owner in South Africa commissioned Yellowfields to design and produce a map that depicted their 27,000 ha game reserve. [ more… ]

Goldsmiths University

Example ‘heads-up’ map panel used on one of the wayfinding totems on the Goldsmiths University campus

Goldsmiths, University of London, commissioned Yellowfields to create a new campus map and sign artwork [ more… ]

Square Up Wall Mural

Extract from the wall map created for Square Up to use in their London HQ reception area

Square Up, a global financial services company, contacted Yellowfields to create a map-based artwork to cover a wall in their London HQ reception area. [ more… ]

Bay Area Bike Share

First concept extract of on-street mapping created for the Bay Area Bike Share Scheme, San Francisco, directed by City ID

Leading wayfinding practitioners, City ID, asked Yellowfields to help develop the cartography for the Bay Area Bike Share project in San Francisco, USA. [ more… ]

Ham & Petersham Map

Map developed for a book, adhering to typographic and graphic styles

Nick Avery Design commissioned Yellowfields to produce a supporting map for a book designed for self-publishing author, Vanessa Fison. [ more… ]

Derby Riverside Wayfinding

Extract of mapping, including 3D landmarks, developed for Derby City Council for on-street wayfinding

Engaged by Derby City Council (DCC), Yellowfields has designed and produced the mapping for four new wayfinding signs. [ more… ]

Walks of Churchill Map

Map developed for a book, adhering to typographic and graphic styles

Yellowfields was commissioned by Nick Avery Design to design and produce two maps to be used in a walking tour guide on Winston Churchill. [ more… ]

Zombies, Run! Map

Imaginary geography created for a board game, ’Zombies, Run!’

A rather unusual request arrived from Six to Start, an independent games developer and entertainment company based in London. [ more… ]

Samlesbury Hall Map

Extract of the visitor map created for Samlesbury Hall Trust

Yellowfields was engaged by Samlesbury Hall Trust, who maintain and run the historic house and grounds in Lancashire of the same name, to re-design and produce a new visitor plan and accompanying floorplans. [ more… ]

Wayfinding Mapping, UAE

Design intent for wayfinding mapping for a site in the UAE

Yellowfields was engaged by Progress Creative, based in Dubai, to assist them develop the pedestrian mapping for a new mixed development west of Abu Dhabi, United Arab Emirates (UAE). [ more… ]

Waddesdon Manor Map

Extract of a visitor map developed for the National Trust property, Waddesdon Manor

Engaged by The Rothschild Foundation, Yellowfields was asked to re-design and produce a new visitor map for their impressive and extensive National Trust property and grounds in Buckinghamshire, Waddesdon Manor. [ more… ]

Knowledge Quarter Map

Simplified and stylised mapping developed for the Knowledge Quarter, London

Commissioned by brand design consultancy, Piers & Dominic, Yellowfields designed and produced a simplified map of the area covered by the Knowledge Quarter, London. [ more… ]

Mapping Bologna

Extract from the wayfinding map of Bologna, Italy

Yellowfields was commissioned by international transport consultants, Steer Davies Gleave, to design and develop the cartography and pictograms for a new wayfinding system for the historic Italian city of Bologna. [ more… ]

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