Yellowfields*

About

Introduction

From his studio in South West Scotland, cartographer and graphic designer, Jason Clark, designs and crafts bespoke maps and graphics using a range of digital tools, underpinned by his original training and education in analogue map-making techniques. Jason also advises and educates on maps and mapping; helps others make maps; and undertakes spatial analysis and research.

“Bespoke mapping encourages, informs and enhances the visitor experience and memory of place.”

Experience

Jason has over 35 years of wide-ranging experience behind him, spanning both the public (local government) and private sectors. This experience has encompassed 3D modelling, advice/consulting, design research, desktop publishing, digital workflows, editorial design, information design, information strategy, interactive mapping, network maps, spatial analysis (GIS), technical illustration, transport maps, visitor and wayfinding maps, wayfinding strategy and guidance development.

“This year, Yellowfields celebrates 25 years of independent practice. The art and craft of map-making has always been core, and will continue to be so even in this emerging age of AI.”

Approach

The broad approach to all commissions is collaborative and inclusive, with an emphasis on research and process to generate appropriate solutions. Furthermore, by focusing on the essential and necessary—reducing complexity—solutions aim to be engaging models of clarity, simplicity and function.

“When the outcome drives the process we will only ever go where we’ve already been. If process drives the outcome we may not know where we’re going, but we will know we want to be there.”

— Bruce Mau

Resources

The following [internal] links are provided to help you in the ‘how, what, when, where and why’ in commissioning a map(s). They further expand upon his approach, specific experience—and in the case of estranged_space*—spatial research that he collaborates in. This list will be extended over time.