Edinburgh BioQuarter Wayfinding
Cartography Graphic Design Wayfinding
Initially commissioned by Ironside Farrar in 2018, Jason was tasked with designing and producing a wayfinding map for Edinburgh BioQuarter (EBQ), a novel mixed-use urban neighbourhood situated at the heart of Edinburgh. EBQ is a hub for health innovation, housing a world-renowned community of health-related innovators and companies. In addition to the map, Jason provided comprehensive signage design for the site. To enhance the visitor’s understanding of the site, a 3D model of EBQ was created. This model was integrated into the orientation boards, providing a broader site context and additional wayfinding cues. These cues were implemented in a heads-up format to ensure optimal visibility.¹ Given the involvement of multiple stakeholders, the design needed to accommodate a diverse range of brands. Jason continues to provide updates and enhancements to this ongoing project. The scheme underwent further updates both to the map and signage in 2025.
¹ As of 2025, the client decided to abandon the heads-up (best practice) approach and to show the entire site plan in full in the conventional north-up approach. The site plan and 3D model now have somewhat overlapping roles and functions, which was previously better defined. This has reduced the effectiveness and purpose of the signs.
NB. Images shown are not to scale.