Yellowfields provides a professional and ethical cartographic service, paying clear attention to the way our services are provided, yet always looking to improve our offer. These FAQs attempt to lay the ground and explain how we work. Feel free to get in touch to discuss anything in more detail, or gain a quotation for work.

Who is Yellowfields?

Yellowfields is the independent cartographic design studio led by Jason Clark MA FBCartS FRGS. Yellowfields works independently, as a sub-consultant and/or collaboratively with clients and other organisations charged with the delivery of mapping products. The studio is based in south Devon, but works throughout the UK and further afield.

What type of maps do you create?

Simply, any kind of ‘map’. You decide. Maps can take any form, but share one common feature—representing spatially referenced data, whether topographic or abstract. The medium may be digital (screen-based), printed or part of a physical (on-street) product.

Yellowfields—mapping environments, experiences and information.”

How do I create a brief for a map product?

Create as detailed a brief as you can, stating your specific objective(s) for the map/mapping. By all means, use Yellowfields to help establish that brief and help clarify your thinking if you need to. You can read this simple checklist to help you create a brief for a mapping project.

What is the process for creating a map?

Cartography is a creative as well as technical (scientific) process. It’s quite similar to the processes used in many design disciplines, such as graphic design and architecture. At it’s simplest the process can be described as: Define › Design › Refine › Deliver. To develop this further, consider this methodology to fulfilling a mapping brief:

  1. Project Definition

    – Confirm business and strategic requirements
    – Define the team, stakeholders and audience
    – Constraints and opportunities
    – Schedule of work(s).

  2. Conceptualisation

    – Client and user needs
    – Strategic orientation
    – Vision, values, spirit, personality and tone of voice
    – Themes, narratives and nomenclature.

  3. Research and analysis

    – Historical, functional, operational and environmental uses
    – Map typologies
    – Best practice and benchmarking
    – Movement patterns and temporalities
    – Human factors, accessibility and experience
    – Cognitive and perceptual.

  4. Design synthesis / product development

    – Information planning and themes
    – Scales and resolution
    – Concept designs
    – Graphic and typographic language
    – Developed design (first full draft)
    – Testing, feedback and review
    – Design refinement.

  5. Deliverables

    – Final artwork (print/digital)
    – Project documentation (process record/guidelines for implementation).

  6. Opportunities and future development

    – Evaluating ‘in use’ performance
    – Re-purposing for additional (experiential) applications
    – Consider context-based immersive experiences.

This above serves as a useful framework for many approaches, bearing in mind the basic tenets of cartographic communication being:

“Presentation › Synthesis › Analysis › Exploration”

Cartography is a rich and ancient practice, with numerous communication and functional models. Explore the subject of cartography a little more. Moreover, there are also articles on ‘Cartographic Communication Models’, ‘Elements of a Map’ and ‘Mapping (software) Tools’ coming soon that may also be of interest.

How much does it cost to create a map?

Every project is different. If you are able to create a brief, using the information above, a detailed no-obligation quotation can be provided. This will also include the sourcing of data and any other third party cost. All projects require a payment of 50% (pro-forma invoice) of the quoted price prior to commencement, with the remainder invoiced upon completion on agreed terms. On long projects, invoices are raised monthly. Costs are not subject to VAT. More detail around invoicing and payments is to be found in our T&Cs, available upon request.

How does copyright work?

This is where many projects can fall foul of the law. In terms of creating a map, awareness of copyright on source material is fundamental; ignorance is no defence under most national law. For example, ‘practitioners’ will ‘trace’ Google Maps; this is infringement of Google’s copyright. All content, whether online or in print, should be assumed to be under copyright. Due diligence requires the clarification and the obtaining of appropriate permissions to use any source material, as well to provide an appropriate acknowledgement. There are open-sources for data, though you may well have access (as an organisation) to your own sources as part of an agreement with the Ordnance Survey or other organisation(s). It is a complicated area, but not insurmountable, so please get in touch to discuss further.

What are your Terms and Conditions (T&Cs)?

Yellowfields has it’s own ‘Terms & Conditions’ (T&Cs) under which it operates. These are available upon request. However, via negotiation, these can be subservient to your own T&Cs should they prove appropriate for the contract ahead. Yellowfields also has a ‘Professional Practice’ note that outlines how we work, what level of service you can expect as well as our ethical approach. This is available upon request. Jason is a Fellow of the British Cartographic Society (FBCartS) and a Fellow of the Royal Geographic Society (FRGS).

What’s your privacy policy?

Since the adoption of the European General Data Protection Regulation (GDPR) in May 2018, Yellowfields has taken steps to outline our response to this and make clear your position in regard to your dealings with Yellowfields. The response can be found as a link in the footer of this website or here.


Rail and Bus Connectivity

Map showing rail/bus connectivity in the West of England (extracted as spread from distributed document)

Greengauge 21 champion high-speed rail on a day-today basis, but they also look to reveal other opportunities to improve public transport provision. [ more… ]

Infrastructure Wayfinding

Yellowfields was approached by PlantQuest, providing data-driven location solutions for asset intensive facilities, to develop an imaginary infrastructure plan to test and develop a mobile-based location services app [ more… ]

Hotel Visitor Map

Wangjing visitor map concept

The above shows the design development work for a ‘visitor map’ for a Hyatt Regency hotel in Beijing, China. [ more… ]

Town Planning Graphics

Example document spread from a planning site promotion document

Starting with the first ever project, Yellowfields has provided supporting services to chartered town and country planning organisations. This has included everything from maps for planning applications through to Design and Access Statement documents. [ more… ]

Beyond HS2

Chord diagram to demonstrate rail connectivity between UK cities

Commissioned by Greengauge 21, high-speed rail ‘champions’, Yellowfields created a mix of maps and infographics for a 200-page technical report which offers a comprehensive view of what Britain’s railway should look like by the middle of the century. [ more… ]

Game Reserve

Extract from a map created for a South African game reserve

A land owner in South Africa commissioned Yellowfields to design and produce a map that depicted their 27,000 ha game reserve. [ more… ]

Goldsmiths University

Example ‘heads-up’ map panel used on one of the wayfinding totems on the Goldsmiths University campus

Goldsmiths, University of London, commissioned Yellowfields to create a new campus map and sign artwork [ more… ]

Square Up Wall Mural

Extract from the wall map created for Square Up to use in their London HQ reception area

Square Up, a global financial services company, contacted Yellowfields to create a map-based artwork to cover a wall in their London HQ reception area. [ more… ]

Bay Area Bike Share

First concept extract of on-street mapping created for the Bay Area Bike Share Scheme, San Francisco, directed by City ID

Leading wayfinding practitioners, City ID, asked Yellowfields to help develop the cartography for the Bay Area Bike Share project in San Francisco, USA. [ more… ]

Ham & Petersham Map

Map developed for a book, adhering to typographic and graphic styles

Nick Avery Design commissioned Yellowfields to produce a supporting map for a book designed for self-publishing author, Vanessa Fison. [ more… ]

Derby Riverside Wayfinding

Extract of mapping, including 3D landmarks, developed for Derby City Council for on-street wayfinding

Engaged by Derby City Council (DCC), Yellowfields has designed and produced the mapping for four new wayfinding signs. [ more… ]

Walks of Churchill Map

Map developed for a book, adhering to typographic and graphic styles

Yellowfields was commissioned by Nick Avery Design to design and produce two maps to be used in a walking tour guide on Winston Churchill. [ more… ]

Zombies, Run! Map

Imaginary geography created for a board game, ’Zombies, Run!’

A rather unusual request arrived from Six to Start, an independent games developer and entertainment company based in London. [ more… ]

Samlesbury Hall Map

Extract of the visitor map created for Samlesbury Hall Trust

Yellowfields was engaged by Samlesbury Hall Trust, who maintain and run the historic house and grounds in Lancashire of the same name, to re-design and produce a new visitor plan and accompanying floorplans. [ more… ]

Wayfinding Mapping, UAE

Design intent for wayfinding mapping for a site in the UAE

Yellowfields was engaged by Progress Creative, based in Dubai, to assist them develop the pedestrian mapping for a new mixed development west of Abu Dhabi, United Arab Emirates (UAE). [ more… ]

Waddesdon Manor Map

Extract of a visitor map developed for the National Trust property, Waddesdon Manor

Engaged by The Rothschild Foundation, Yellowfields was asked to re-design and produce a new visitor map for their impressive and extensive National Trust property and grounds in Buckinghamshire, Waddesdon Manor. [ more… ]

Knowledge Quarter Map

Simplified and stylised mapping developed for the Knowledge Quarter, London

Commissioned by brand design consultancy, Piers & Dominic, Yellowfields designed and produced a simplified map of the area covered by the Knowledge Quarter, London. [ more… ]

Mapping Bologna

Extract from the wayfinding map of Bologna, Italy

Yellowfields was commissioned by international transport consultants, Steer Davies Gleave, to design and develop the cartography and pictograms for a new wayfinding system for the historic Italian city of Bologna. [ more… ]

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