Yellowfields provides a professional and ethical cartographic service, paying clear attention to the way our services are provided, yet always looking to improve our offer. These FAQs attempt to lay the ground and explain how we work. Feel free to get in touch to discuss anything in more detail, or gain a quotation for work.
Who is Yellowfields?
Yellowfields is the independent cartographic design studio led by Jason Clark MA FBCartS FRGS. Yellowfields works independently, as a sub-consultant and/or collaboratively with clients and other organisations charged with the delivery of mapping products. The studio is based in south Devon, but works throughout the UK and further afield.
What type of maps do you create?
Simply, any kind of ‘map’. You decide. Maps can take any form, but share one common feature—representing spatially referenced data, whether topographic or abstract. The medium may be digital (screen-based), printed or part of a physical (on-street) product.
“Yellowfields—mapping environments, experiences and information.”
How do I create a brief for a map product?
Create as detailed a brief as you can, stating your specific objective(s) for the map/mapping. By all means, use Yellowfields to help establish that brief and help clarify your thinking if you need to. You can read this simple checklist to help you create a brief for a mapping project.
What is the process for creating a map?
Cartography is a creative as well as technical (scientific) process. It’s quite similar to the processes used in many design disciplines, such as graphic design and architecture. At it’s simplest the process can be described as: Define › Design › Refine › Deliver. To develop this further, consider this methodology to fulfilling a mapping brief:
– Confirm business and strategic requirements
– Define the team, stakeholders and audience
– Constraints and opportunities
– Schedule of work(s).
– Client and user needs
– Strategic orientation
– Vision, values, spirit, personality and tone of voice
– Themes, narratives and nomenclature.
Research and analysis
– Historical, functional, operational and environmental uses
– Map typologies
– Best practice and benchmarking
– Movement patterns and temporalities
– Human factors, accessibility and experience
– Cognitive and perceptual.
Design synthesis / product development
– Information planning and themes
– Scales and resolution
– Concept designs
– Graphic and typographic language
– Developed design (first full draft)
– Testing, feedback and review
– Design refinement.
– Final artwork (print/digital)
– Project documentation (process record/guidelines for implementation).
Opportunities and future development
– Evaluating ‘in use’ performance
– Re-purposing for additional (experiential) applications
– Consider context-based immersive experiences.
This above serves as a useful framework for many approaches, bearing in mind the basic tenets of cartographic communication being:
“Presentation › Synthesis › Analysis › Exploration”
Cartography is a rich and ancient practice, with numerous communication and functional models. Explore the subject of cartography a little more. Moreover, there are also articles on ‘Cartographic Communication Models’, ‘Elements of a Map’ and ‘Mapping (software) Tools’ coming soon that may also be of interest.
How much does it cost to create a map?
Every project is different. If you are able to create a brief, using the information above, a detailed no-obligation quotation can be provided. This will also include the sourcing of data and any other third party cost. All projects require a payment of 50% (pro-forma invoice) of the quoted price prior to commencement, with the remainder invoiced upon completion on agreed terms. On long projects, invoices are raised monthly. Costs are not subject to VAT. More detail around invoicing and payments is to be found in our T&Cs, available upon request.
How does copyright work?
This is where many projects can fall foul of the law. In terms of creating a map, awareness of copyright on source material is fundamental; ignorance is no defence under most national law. For example, ‘practitioners’ will ‘trace’ Google Maps; this is infringement of Google’s copyright. All content, whether online or in print, should be assumed to be under copyright. Due diligence requires the clarification and the obtaining of appropriate permissions to use any source material, as well to provide an appropriate acknowledgement. There are open-sources for data, though you may well have access (as an organisation) to your own sources as part of an agreement with the Ordnance Survey or other organisation(s). It is a complicated area, but not insurmountable, so please get in touch to discuss further.
What are your Terms and Conditions (T&Cs)?
Yellowfields has it’s own ‘Terms & Conditions’ (T&Cs) under which it operates. These are available upon request. However, via negotiation, these can be subservient to your own T&Cs should they prove appropriate for the contract ahead. Yellowfields also has a ‘Professional Practice’ note that outlines how we work, what level of service you can expect as well as our ethical approach. This is available upon request. Jason is a Fellow of the British Cartographic Society (FBCartS) and a Fellow of the Royal Geographic Society (FRGS).
Since the adoption of the European General Data Protection Regulation (GDPR) in May 2018, Yellowfields has taken steps to outline our response to this and make clear your position in regard to your dealings with Yellowfields. The response can be found as a link in the footer of this website or here.