Information design is the practice of presenting information in a way that makes it most accessible and easily understood by users. Information design is targeted to specific audiences in specific situations to meet defined objectives. In its most sophisticated forms, it helps users understand complex data by organizing and simplifying data and information in ways they can quickly grasp. Graphs, tables, visualisations, charts and maps are all common examples of information design—or infographics.
“The organisation and presentation of information is one of the most important but least recognised aspects of the design profession.”
Information design is a relatively new profession, emerging out graphic design as a need to efficiently and effectively communicate the large amounts of information that engulfs modern life—to transfer, represent and explore—to provide insight and make sense of!
“Design is the intermediary between information and understanding.”
Information design overlaps significantly with experiential and environmental graphic design, specifically in the presentation of information on signage, visual displays, interpretive graphics, and exhibitions. It is a core competency of environmental and experiential graphic design and an essential tool to this studio, particularly in our wayfinding work as well as across a lot of our graphic outputs. Wherever complex information must be conveyed, information design can enhance comprehension by creating a visual hierarchy that emphasizes the most critical content.