With extensive experience in cartography (map design and production) and visual communication (graphic and information design) the offer is extensive and meaningful, covering everything from feasibility studies, concept development, design, production and project management. Much of this experience has been applied within the fields of transportation (information systems), town planning, urban design, architecture, wayfinding and publishing.

Core Service Offer

  • Cartographic design and production
  • Graphic design
  • Geographic Information System (GIS)
  • Spatial analysis
  • Illustration
  • Information design
  • Photogrammetry (image capture, processing and 3D model creation).

In respect to tender opportunities, the services provided by Jason tend to fall within the following Standard Industrial Classification (SIC) codes, within Section M: Professional, scientific and technical activities.

  • 71122 – digital mapping activities
  • 74100 – specialised design activities

Mapping Applications

In essence, any form of mapping can be created that is reflective of real-world topography or abstract in nature, covering a wide range of themes including, but not limited to:

  • Conservation
  • Decorative wall maps
  • Facilities management
  • Games
  • Land use
  • Location
  • Masterplanning
  • Park and reserve management.
  • Publishing
  • Recreation
  • Town planning applications
  • Transport networks
  • Urban development
  • Visitors/tourists
  • Wayfinding.

Mapping and Graphics Tools

Jason uses a range of tools to achieve the desired solutions, including Adobe Illustrator, Cartographica GIS, QGIS, Ortelius, Affinity Designer, SketchUp and various other specialist utilities. We are also gaining wider understanding of new tools and frameworks aimed at online and app-based solutions, including Mapbox, Kartograph, D3.js, R, Python and Processing.

“Good design is innovative, useful, aesthetic, understandable, unobtrusive, honest, long-lasting, thorough, environmentally-friendly, and is as little design as possible.”

—Dieter Rams

The Wider Offer

Jason’s particular experience also covers feasibility studies, proposal submission, concept development, design, production and project management, including ISO 9001, the internationally recognized Quality Management System (QMS). As such, he also offers these related consulting and practice-based services:

  • Design research and discovery
  • Design direction
  • Visual audits
  • Design feasibility studies
  • Proposition development
  • Proposal submission
  • Project management
  • Strategy development
  • Training and tutoring.

A resumé for Jason Clark, specific ‘Terms & Conditions’ (T&Cs) of engagement and his ‘Professional Practice’ note are available on request. He has worked for a wide range of clients in both the public and private sectors, a selection of which are to be found here. Jason is happy to talk freely about how he might be able to help, so drop him a line.

Montage of generic supporting design services, covering print, identity and signing.

Rail/Bus Connectivity Map

Map showing rail/bus connectivity in the West of England (extracted as spread from distributed document)

Greengauge 21 champion high-speed rail on a day-to-day basis, but they also look to reveal other opportunities to improve public transport provision. [ … ]

Beyond HS2 Graphics

Chord diagram to demonstrate rail connectivity between UK cities

Commissioned by Greengauge 21, high-speed rail ‘champions’, Yellowfields created a mix of maps and infographics for a 200-page technical report which offers a comprehensive view of what Britain’s railway should look like by the middle of the century. [ … ]

Game Reserve Map

Extract from a map created for a South African game reserve

A land owner in South Africa commissioned Yellowfields to design and produce a map that depicted their 27,000 ha game reserve. [ … ]

Campus Plan

Example ‘heads-up’ map panel used on one of the wayfinding totems on the Goldsmiths University campus

Goldsmiths, University of London, commissioned Yellowfields to create a new campus map and sign artwork [ … ]

Square Up Wall Map

Extract from the wall map created for Square Up to use in their London HQ reception area

Square Up, a global financial services company, contacted Yellowfields to create a map-based artwork to cover a wall in their London HQ reception area. [ … ]

Bay Area Bike Share Maps

First concept extract of on-street mapping created for the Bay Area Bike Share Scheme, San Francisco, directed by City ID

Leading wayfinding practitioners, City ID, asked Jason to help create the base cartography for the Bay Area Bike Share project in San Francisco, USA. [ … ]

Ham & Petersham Map

Map developed for a book, adhering to typographic and graphic styles

Nick Avery Design commissioned Yellowfields to produce a supporting map for a book designed for self-publishing author, Vanessa Fison. [ … ]

Town Planning Graphics

Example document spread from a planning site promotion document

Starting with the first ever project, Yellowfields has provided supporting services to chartered town and country planning organisations. This has included planning application plans, Supporting Planning Statements (SPS) and Design and Access Statement documents (DAS). [ … ]

Riverside Wayfinding Map

Extract of mapping, including 3D landmarks, developed for Derby City Council for on-street wayfinding

Engaged by Derby City Council (DCC), Yellowfields has designed and produced the mapping for four new wayfinding signs. [ … ]

Walks of Churchill Map

Map developed for a book, adhering to typographic and graphic styles

Yellowfields was commissioned by Nick Avery Design to design and produce two maps to be used in a walking tour guide on Winston Churchill. [ … ]

Zombies, Run! Map

Imaginary geography created for a board game, ’Zombies, Run!’

A rather unusual request arrived from Six to Start, an independent games developer and entertainment company based in London. [ … ]

Mapping Samlesbury Hall

Extract of the visitor map created for Samlesbury Hall Trust

Yellowfields was engaged by Samlesbury Hall Trust, who maintain and run the historic house and grounds in Lancashire of the same name, to re-design and produce a new visitor map and accompanying floorplans. [ … ]

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