Pictograms are used widely on maps, especially those developed for wayfinding. Across many projects, Yellowfields has designed and created pictograms for use in such situations.
There are already many established standard pictograms, which should be employed to reinforce understanding and improve communication, and/or because they communicate vital safety or hazards warnings.
Ideally, pictograms should reflect the typographic and graphic vocabulary of the mapping. This helps strengthens the overall image (brand). The pictograms should therefore reflect the geometric attributes of the employed typeface, and thus appear to be part of the typeface family. It’s the kind of detail that ‘finishes’ a map.
This is a fascinating, and often over-looked task, which in itself mirrors cartographic design.
|Role:||Information design and illustration|