Aldershot Wayfinding Map

Sample of mapping as to be deployed in one location of an FHD screen as a heads-up map

Jason was commissioned by ONE Digital Signage, on behalf of Rushmoor Council, to design and produce mapping for interactive totems in Aldershot town centre. The local authority was licensed to use Ordnance Survey (OS) topographic data for this application, enabling Jason to create a highly accurate and detailed map. Additionally, Jason incorporated the integrated transport network (ITN) as a layer, enhancing it further by adding further node and segments along all footpaths, pavements and crossings in order to enable automated route planning for pedestrians to be implemented.

The colour palette was informed by the brand guidelines of the authority in order to keep the product ‘on brand’. Furthermore, Jason created a number of 3D landmarks. The artwork was designed to appear as ‘heads-up’ for each location of the interactive totems. The design and scale was intended to be as legible as possible within the constraints of a FHD (1920×1080px) screen. A total of 10 totems were planned for the town centre.